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Corporate Brands: An Anthology: Corporate and Product Brandscapes

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Corporate Brands: An Anthology: Corporate and Product Brandscapes

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    Available in PDF Format | Corporate Brands: An Anthology: Corporate and Product Brandscapes.pdf | Unknown
    John Balmer
The last fifteen years has witnessed increased academic and practitioner interest in "corporate branding" studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor. Each section is introduced by the editor, and each article is contextualized and analyzed. Including case studies, question and answer sections and an international perspective this text will provide an invaluable and exciting overview of this complex and extremely important subject. Original and unique, Corporate Brands: An Anthology breaks new ground and merges theory with practice  
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 352 pages
  • John Balmer
  • Routledge
  • Unknown
  • 8
  • Other
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